About
Ray

Master Sales Trainer International Leadership Coach Sales Psychologist Global Sales Keynote Speaker
Master Sales Trainer International Leadership Coach Sales Psychologist Global Sales Keynote Speaker

Recognized as one of Asia’s leading speaker, trainer and transformation consultant, Raymond Phoon has worked with thousands of professionals from leading MNC organizations, helping them improve their Leadership, Business Transformation, Professional Selling and Team Development abilities.

 

Over the last two decades, he has traveled to countless of cities in the US, UK, Australia, South Africa, Poland, Spain, the Middle East Region, China, Japan, Thailand, Indonesia, Philippines, Singapore & Malaysia; spearheading business improvement, developing professionals and inspiring transformational growth in leading Fortune 500 organizations.


He speaks regularly at large scaled conferences, radio shows, business kick-off conventions, senior leadership programs as well as professional executive development seminars across the world.

 

Raymond is an accomplished business development & technology expert, having amassed more than 34 years of solid management, marketing and selling experience in various positions of leadership, consulting & people development capacities with leading brands all over the globe.

 

As a veteran of over 20 years in the L&D industry, Raymond is also an accomplished Certified Virtual Presenter, having clocked over 50,000 hours in delivering virtual engagements to participants all over the world.

 

Being a tech savvy and passionate innovator, he has developed many ground breaking tools that have been used globally. Combining practical strategies with his prized solution, The Sales Star Inventory Online Toolkit, that is currently used in over 17 countries, he has impacted over 200,000 participants from 300 organizations, allowing them to discover industry specific insights that bring change and powerful business results.

“Raymond is one of the top sales trainers in Asia, and perhaps in the world. His diagnostic approach and comprehensive methodology guarantee that your team will sell more."

Orvel Ray Wilson, CSP, Best Selling Author – Guerrilla Marketing.

Why Work
with Ray?

He works with professionals and market-leading organizations to develop bulletproof sales strategies that drive breakthrough results across Asia.


A result of over USD 15 billion of incremental revenue has been recorded for his clients so far. His best Sales Keynotes, Training & Sales Transformation Solutions have helped revolutionize the Selling, Negotiation, Objection Handling, and Closing Skills of aspiring sales teams, spanning over 20 industries.

He works with professionals and market-leading organizations to develop bulletproof sales strategies that drive breakthrough results across Asia.


A result of over USD 15 billion of incremental revenue has been recorded for his clients so far. His best Sales Keynotes, Training & Sales Transformation Solutions have helped revolutionize the Selling, Negotiation, Objection Handling, and Closing Skills of aspiring sales teams, spanning over 20 industries.

Raymond is recognized as one of Asia’s leading speaker, trainer, and transformation consultant. He has worked with thousands of professionals from leading MNC organizations in the areas of business improvement, life transformation, strategic differentiation, and selling breakthrough. 

 

Aside from being a fully licensed facilitator and an associate franchisee of the Directive Communication technology, a psychology-based approach to self-growth and team enhancement, Raymond is also the founder of The Sales Dynamics & Transformation Model, a powerful and practical performance and self-improvement system for developing sales professionals; as well as an AIOBP (USA) and Six Seconds (USA) EQ accredited trainer.

He is a keen contributor in world-class forums, business networks, and industry publications; and speaks regularly at mega conferences, business kick-off conventions, senior leadership programs as well as TV/Radio interviews, across the world.

 

 

Some of the key customers that he has coached/consulted/ trained for include brands like DELL, HP, INTEL, CISCO, Fujitsu, Conoco Philips, Toyota, AMWAY, AIG, CIMB, Bosch, Roche, TNT, Ericsson, TUV, ASTRO, Alliance Bank, Schneider Electric, Maybank, Silterra Semiconductor, Key Asics, Johnson & Johnson, Bausch & Lomb, Nestle and many more. Raymond is affiliated and accredited in many organizations all around the world. 

Ray's Value Added Services

Keynote

Transformational Training

Business
Consulting

Executive
Coaching

Sales Optimization

Talent Assessment

Technology Enablement

Strategy Development

Books & Publications

Work With Ray!

Typically, salespeople learn to sell in only two ways:

1. Learning from mistakes while gaining needed experience along the way.

2. Copying and adapting techniques that have successfully worked for others.

 

Therein lies the challenge. If you are the type who is naturally aggressive and outgoing, you probably feel comfortable applying the first method. However, if you are otherwise, then you will most likely not feel comfortable learning via trial and error.

 

Copying from others, adapting their successful techniques, and making it as part of their sales approach may also not necessarily work for just any salesperson. As a matter of fact, it may even jeopardize their prospective opportunities and what they are trying to achieve.

 

Despite these ironies, we hold firm to the principle that everyone can learn to sell. The key lies in understanding one’s inherent identity and the natural strengths that will enable them to learn best. This consequently, empowers and enables you to master your sales approach, adapting to changing situations, and winning customers by creating influential choices.

 

The basic principle of knowing yourself is that every Salesperson is responsible and in control of their mindset and actions, and able to generate their own ability to adapt to the situations they encounter. We will call this ability our Sales Intelligence. Developing the ideal Sales Identitymaximizing your natural talents, and harnessing your positive value system is absolutely crucial to achieving your fullest potential as top-notched sales professional.

 

The journey taken in this workshop will bring you through key milestones of self-discovery and essential principles to enjoying more profitable sales, stronger customer relationships, and greater motivational drive in your everyday endeavors.

Benefits & Outcomes

This course will help participants:

  • Achieve a positive change in the belief system and learn the secrets of harnessing natural talents and greatest sales potential
  • To develop a Sales Identity that leads to a better quality buyer-seller relationship and, subsequently, more profitable sales
  • To learn the importance of client values and beliefs and how it produces “millions” for people who understand it
  • Read buyers by understanding their communication styles and dominant deciding values
  • Increase emotional attachment of customers and their loyalty to you
  • Bring out the best qualities of their sales habits, increase communication and cooperation in those around them
  • Influence others to accept more responsibility and drive for results to support their cause within a sales organization
  • Increase self-motivational drive and achieve greater results

Who Should Attend

Sales Professionals, Sales Leaders, Sales Agents, Business Development Professionals, Entrepreneurs, Business Owners, and anyone who needs to sell directly or indirectly to get achieve bottom-line results.

Deliverables

Participants will take home with them a personalized copy of the Sales Star Inventory profile, a high impact workbook, case study notes, sales situational engagement templates and relevant supporting tools to enhance selling success.

This is a two-day workshop that is available for both in-house and public seminar training.

Customer sophistication, fierce competition, commoditization, price obsession, complex sales cycles, globalization, changes in buying behaviors; even in the face of these challenges, new sales opportunities can be pursued and won. To capitalize on these possibilities, a salesperson must have superior selling skills that build customer trust and differentiate you from your competitors.

 

Once an experienced salesperson has shown they can distinguish between selling to clients and managing that account professionally, then they should attend this course to fully explore the strategic value of developing key accounts. They will leave with a very different perspective on key account management and a better understanding of strategic sales planning.

 

Professional Selling Skills helps organizations develop comprehensive strategies to win sales opportunities. Sales teams will use the popular Blue Sheet to develop action plans to successfully sell solutions that require approval from multiple decision makers in the customer’s organization.

 

This program significantly improves the odds of winning complex sales opportunities. It gives organizations a common process and language for pursuing sales opportunities and criteria for allocating resources to determine when to walk away from resource-intensive deals with a low probability of success. Organizations will be provided the tools to help salespeople focus time and energy on those opportunities most likely to become profitable, long-term customers.

 

This two-day professional selling training program will help you to achieve dazzling heights in your sales success.

Objectives & Outcome

A successful participant of this course will be able to:

  • Discover how to behave and what to do as a professional in the Sales Role
  • Learn how and when to apply appropriate approach in a variety of sales situation
  • Set a positive and productive tone for the sales call
  • Describe products and their organization in a meaningful and compelling way to the customer

Who Should Attend

Sales Professionals, Sales Leaders, Sales Agents, Business Development Professionals, Entrepreneurs, Business Owners and anyone who needs to sell directly or indirectly to get achieve bottom-line results. This program is specifically designed for Sales & Business Development Professionals with a minimum of at least 3 years on-the-job sales experience or at least completed prior fundamental sales programs eg. JumpStart™ Selling or the equivalent.

 

Methodology

This results-based course will be challenging, thought provoking, informational and inspiring. Candidates will use a variety of learning tools including workshops, case studies, games, real life scenarios and open learning.

This is a two-day workshop available for both in-house training or public seminar.