The COVID-19 has brought a new wave of uncertainty, and it has affected every industry. Businesses are struggling to stay connected with their clients, communities, and partners. Many are now looking for ways to keep their clients engaged, informed, and interested during this new normal.
This week, I will be sharing tip #2 of a 10 part series on how we can stay on top of our game, add value to our clients, and still win in the New Normal.
Sales Tip #2: Show Concern and Empathy
Language, culture, or religion can often be those divisive elements to good relationships. But one thing stays constant. Emotions are the same in any context. The feeling of love, anger, despair, or hope means the same for all, regardless of who you are and where you come from.
In short, while culture and difference of circumstances stand to “divide” us, emotions “unite” us.
If you want to build that depth of rapport with your client and the level of trust that they have in you, showing concern and empathy is a must.
Offer to help make things easier for them. Not sure how you can help? Ask them.
In an era of digitalization that has accelerated into hyper-speed during this pandemic, making the extra effort to care for your clients is not easy at all.
Here are some simple tips on how you can do it, with the acronym of EMPATHY:
The more you can empathize with your clients, the more authentic the connection with them will be. That leads to rapport, trust, and ultimately influence your sales success.
Influence not only wins you more deals. It creates loyal customers and followers.