About Ray

Sales Psychologist | Author | Global Sales Coach  International Speaker | Business Transformation Expert

Raymond is a Sales Psychologist, Motivational Speaker, and Leadership Coach with an extensive background in areas of sales, marketing, leadership, and business within the Technology, FMCG, Automotive, Insurance, Banking, and retail sectors of MNC giants across the globe. 

He is the co-founder of PowerUpSuccess.com, the brainchild behind The Power of I™ concept, creator of Sales Dynamics™, a revolutionary model for activating high performance selling workforce and developer of Sales Success Strategies Power Cards, and The Sales Star Inventory™ profiling tool.

Raymond is also an accomplished Certified Virtual Presenter, with over 10 years of experience in delivering online engagements.



“Raymond is one of the top sales trainers in Asia, and perhaps in the world. His diagnostic approach and comprehensive methodology guarantee that your team will sell more.”  

Orvel Ray Wilson, CSP, Best Selling Author – Guerrilla Marketing.

Why Work With Me?

I work with professionals and market-leading organizations to develop bulletproof sales strategies that drive breakthrough results across Asia.

A result of over USD 15 billion of incremental revenue has been recorded for my clients so far. My best Sales Keynotes, Training & Sales Transformation Solutions have helped revolutionize the Selling, Negotiation, Objection Handling, and Closing Skills of aspiring sales teams, spanning over 20 industries.


Qualifications & Awards

Accreditation & Credentials

  • Master Trainer & Coach, Six Discplines of Breakthrough Learning
  • Associate Certified Coach, International Coaching Federation
  • Certified Advanced Practitioner, 6 Seconds, USA
  • Master Trainer, TTT/iTOL (UK)

Recognition & Service

  • Global HR Excellence Award
  • Certified Speaking Professional
  • Past President, Malaysia Association of Professional Speakers
  • Regional Director, Sales & Marketing Institute

Education & Accolades

  • MBA, Preston University
  • BScBA, Bowling Green State University
  • Creator, The Sales Star Inventory

Raymond is recognized as one of Asia’s leading speaker, trainer, and transformation consultant. He has worked with thousands of professionals from leading MNC organizations in the areas of business improvement, life transformation, strategic differentiation, and selling breakthrough. 

Aside from being a fully licensed facilitator and an associate franchisee of the Directive Communication technology, a psychology-based approach to self-growth and team enhancement, Raymond is also the founder of The Sales Dynamics & Transformation Model, a powerful and practical performance and self-improvement system for developing sales professionals; as well as an AIOBP (USA) and Six Seconds (USA) EQ accredited trainer.

He is a keen contributor in world-class forums, business networks, and industry publications; and speaks regularly at mega conferences, business kick-off conventions, senior leadership programs as well as TV/Radio interviews, across the world.

Some of the key customers that he has coached/consulted/ trained for include brands like DELL, HP, INTEL, CISCO, Fujitsu, Conoco Philips, Toyota, AMWAY, AIG, CIMB, Bosch, Roche, TNT, Ericsson, TUV, ASTRO, Alliance Bank, Schneider Electric, Maybank, Silterra Semiconductor, Key Asics, Johnson & Johnson, Bausch & Lomb, Nestle and many more. Raymond is affiliated and accredited in many organizations all around the world. 

Books & Publications

Displayed below is a selected list of Ray’s most popular books, International Speaker, Leadership Coach, and tools. Some of them have been translated into more than seven different languages and have been sold in over 17 countries. 

Sales Mastery and Development

The DNA of a Sales Superstar

In this book, I share my thoughts on how every Sales Professional, Leader, or Business Owner can identify and harness their ideal Sales Identity. Readers will receive practical tips and advice on what it takes to be confident, influential, adaptable, and successful at selling. A free access to The Sales Star Inventory (SSI) profiling tool is included with this edition. (SSI Starter Edition is worth 29.90 USD)


Sales Profiling and Hiring

Sales Star Inventory

The Sales Star Inventory is Asia’s most comprehensive profiling tool. The tool provides insightful assessments of selling styles, skills, and motives while also determining natural selling talents, sales skills, disposition types, role compatibility, performance, and much more. 

Personal Mastery and Mindfulness

Success Guide 2.0

A collection of timeless success principles, quotes, and inspirational stories, this book provides a plethora of valuable insights and energizing perspectives in the areas of Leadership, Perseverance, Teamwork, Self-Belief, Excellence, Innovation, and much more.


My Value Added Services

I make an impact to Global Organizations & Professionals through Keynote Sessions, Transformational Training,  Business Consulting, Executive Coaching, Sales Optimization, Talent Assessment, Technology Enablement & Strategy Development.


Sales Optimization

Transformational Training

Talent Assessment


Business Consulting

Technology Enablement


Executive Coaching

Strategy Development