Raymond Phoon

Master Sales Trainer | International Leadership Coach

Sales Psychologist | Global Sales Keynote Speaker


“Great sales people don’t just sell, they help their customers buy.”

Raymond Phoon

Who is Raymond?

Areas of Expertise

Inspiring Keynotes

Be inspired by Ray’s keynotes on topics like sales transformation, business optimization, and more. Be empowered, enlightened, excited, and emboldened!

Sales Training

I’ve worked with professionals and market-leading organizations to develop bulletproof sales strategies that drive breakthrough results all across Asia. My sales strategies have helped my clients gain a revenue of over 15 billion USD through my revolutionary Selling, Negotiation, Objection Handling, and Closing training.

Transformational Training

I’m committed to fostering and inspiring greatness through transformational training that empowers long-term change, and growth that brings business results.  

Business Coaching

My years as a Sales and Leadership guru, as well as a successful sales leader, has enabled me to provide my clients with the results and the impact they needed. Throughout my career, I’ve worked with many leading companies like BMW, Volvo, Jaguar, AGFA, CISCO, NESTLE, and many more, to deliver great business results.

Business Transformation

I help transform organizations by optimizing their sales processes, recruitment approach, people development strategies, technology platforms, team culture dynamics, sales compensation plans, and much more.

My Key Top Selling Programs

thE dna of a sales superstar

When a Salesperson knows who they are (their core value system and behavioral tendencies), and clearly understands what they want (key motivational drives), then they have a much better chance of discovering how to reach their own success, happiness, and personal fulfillment.

It is based on the internationally acclaimed Sales Star Inventory profiling tool, which provides the basis of the learning focus.

The journey taken in this special edition program, will bring you through key milestones of self-discovery & essential principles to enjoying more profitable sales, stronger customer relationship and greater motivational drive in your everyday endeavors.

Professional selling skills

This program helps organizations to develop comprehensive strategies to win sales opportunities. We will help you significantly improve the odds of winning complex sales opportunities.

It also gives organizations a common process and language for pursuing sales opportunities and criteria for allocating resources to determine when to walk away from resource-intensive deals with a low probability of success.

Sales teams will use the popular Blue Sheet to develop action plans to successfully sell solutions that require approval from multiple decision makers in the customer’s organization.

Selling with Passion & Power

What is the one thing that makes all the difference in selling? An excellent product, a responsive territory, and a great marketing campaign needs this key ingredient or you are unlikely to make the sale.

It is often passion that compels a salesperson to communicate, with total conviction and belief, the specific attributes of their product. It is passion that allows a salesperson to really care and listen to the concerns of their customers. It is passion that allows any challenge or hurdle, to be overcome.

The missing ingredient is passion. Learn how to bring creativity, enthusiasm, and passion to the job of selling through Selling with Passion & Power.

The Latest From Ray’s newsletter

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How to Add Value to Your Clients Post COVID-19

How to Add Value to Your Clients Post COVID-19

COVID-19 has brought a new wave of uncertainty, and it has affected every industry. Businesses are struggling to stay connected with their clients, communities, and partners.

Many are now looking for ways to keep their clients eng…

Winning Deals During Crisis

Winning Deals During Crisis

During this unprecedented time, a lot of things remain uncertain and up in the air. Businesses are being put under a lot of pressure to perform well during these tremendous changes.

Organizations, entrepreneurs, sales leaders, and business owners are all scrambling to find new footing and…

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